Thursday, April 3, 2008

{save polaroid!}

Save Instant Photography

Save Polaroid. Save the World.

On February 8, 2008, Polaroid Corporation announced that it will discontinue production of all instant film. This site will document the aftermath of this announcement and will serve as a home-base for the effort to convince another company to begin producing the cherished technology that Polaroid has so carelessly abandoned.

This site is not about saving Polaroid, the company, rather the remarkable invention of Edwin Land, the instant film that made Polaroid a household name.

What We’ve Done So Far

Since this announcement, we’ve been assembling articles, links, stories and planning out the best way to create a joint effort to save instant film. We’ve contacted Polaroid, Fuji and Ilford about licensing. We have more in the works and will update this site regularly.

What Can You Do?

  1. Join the flickr group. Upload your photo and a description of what Polaroid film means to you.
  2. Download the Action Pack. It contains pre-addresed postcards to send to Polaroid, Ilford and Fuji with information about why Polaroid should license manufacturing rights to other companies. It also has flyers and other media to distribute to camera shops, film labs or anywhere else.
  3. Write to Ilford and Fuji (or any other potential manufacturer) yourself. Nothing will convince a company to produce something more than the knowledge that there is a large market for it. Here are their addresses.
  4. Sign the petitions. There is a list of them in the sidebar of this site.
  5. Digg this site. Or blog it. Or add it to any of the bookmarking or social networks out there. It all helps.
  6. Contact us with other ideas. If you have an idea, a skill, connections or any other way to help this effort, let us know.

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